Refining and reimagining verynice's branding for 2016 and beyond.
DESIGN STRATEGY, VISUAL COMMUNICATION
Rebranding verynice's entire website and identity was an exercise in creativity and restraint. Having worked at verynice from the beginning, I'd seen the brand go through various makeovers—— this knowledge of the company's origins and future goals helped shape the over look and feel of the new brand.
I kept the logo the same, but reduced the color palette from over 6 colors to 4: blue, green, black and gray. Images and handwritten typography are the main visual elements of the rebrand: a mix of bold, restrained and human.
With a new architecture, the process to apply for verynice's service became more streamlined for both potential clients and for our project management. We refreshed our case studies, our team page, and our impact page to focus more on what we do besides give half our work away for free.
Tying in our marketing, I created graphics for Facebook, Instagram, our blog and beyond. Each uses the required color palette, but the options are endless.