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Pasadena Museum of California Art

Brand identity design, strategy and website design for a favorite California museum.

VISUAL COMMUNICATION


Rebranding the Pasadena Museum of California Art was a dream come true. As a member, and a resident of Pasadena for four years, I was already a fan of the small, ever-changing museum. What's the best about PMCA are the exhibitions: with three exhibition spaces, there is no permanent collection within their walls. Each show highlights a California artist, a wide net that strings together exhibitions from contemporary artists to mid-century furniture designers to landscape artists of the early 20th century.


The Brand

We loved the idea of having a customizable logo that could change and reinvent itself, just like the museum it would brand. We created a logo stencil that would frame artwork from current exhibitions at PMCA, using macro photography of anything from paintings to photography and sculpture. PMCA's designers have appropriated our logo onto their collateral, using our brand cohesively in a way that wasn't achieved before.

 
 

The Website

We saw a new, fresh website as a way for PMCA to showcase their amazing exhibitions. We designed the detail pages and homepage to have large, full-width photos, and interior pages with a photographic header behind a cropped version of the logo. We wanted the site to still be accessible for the largely older demographic, while still attractive to younger potential visitors and members.

The new website has really opened up a whole new world for us. Now that the site is user friendly, aesthetically pleasing, and perfectly encapsulates the PMCA, visitors are immediately drawn in and are more likely to convert to first-time museum visitors/become more involved as members, volunteers, repeat donors.

Alexis Kaneshiro, PMCA's Marketing and Outreach Associate

View the full case study on our website, verynice.co. Or, read more about the project and an interview with Alexis Kaneshiro, on the verynice blog


CREDITS

Strategic Direction: Matthew Manos
Creative Direction/Design: Kate Manos 
Design: Josiah Pak, Alisa Olinova
Project/Accounts Manager: Kate Manos